True or false: the grass is greener where you water it.
True. That is, if you have the appropriate foundation and resources to adequately water it.
Here at Consolidated Planning, we believe in providing our advisors with a roadmap to building a successful practice, removing as many barriers as possible. Sometimes barriers can keep advisors from fulfilling their true potential.
While switching firms is a huge decision, time can’t be wasted here. Every day that passes without properly watering your grass is another lost opportunity. Here we will help you understand what factors can help you grow your practice and if it’s the right time for you to move your practice, all to start building the practice of your dreams…today.
3 Top Reasons To Grow Your Practice at CP
Practice growth is what most financial advisors are after, isn’t it? But you can’t grow your practice all on your own…it truly takes a village. A village of support.
#1 Own Your Practice
First and foremost, do you own your practice? Owning your practice can mean something different to everyone. But what we mean by owning your practice is you have autonomy when it comes to your client base.
Autonomy in that your book of business is just that…yours, not ours. And because building these strong, long-lasting relationships takes time, regardless of what may happen in the future, your clients continue to be your clients, until they choose otherwise.
But, what if you already own your practice? Well, it doesn’t stop there. In addition to a seamless transition experience in place for you and your clients, you’ll all benefit from growing your practice at Consolidated Planning.
#2 Support To Focus On Revenue-Generating Activities
Unlike non-revenue generating activities, the list of revenue-generating activities is very refined. Your revenue-generating activities are anything that directly affects your practice growth.
Your prospects and clients and your activity level around them.
Since the list of non-revenue generating activities is infinite, finding a firm that shifts these tasks off of your plate can alter the trajectory of your career. For the better.
Yes, this kind of firm does exist. And it’s closer than you think. (Hi.)
As a financial advisor, the bulk of your day should consist of your unique abilities. These unique abilities are relationship building and the ability to convey complex financial information simply. All the rest – the non-revenue generating part of the business, should be left to those whose unique ability it is. We’re willing to bet you not only dislike paperwork but you’re probably not the most efficient at completing it either. And that’s ok.
Frankly, if you enjoy paperwork, is a career in financial advising really the right path for you?
So, how else can these non-revenue generating activities be removed from your to do list?
Advisors at Consolidated Planning are given the necessary resources to solely focus the bulk of their time on their unique abilities.
The Marketing Administration, Practice Management, and Solutions (MAPS) Team
Marketing, especially as a financial advisor, is an essential piece to your success. But, marketing yourself and your practice is also a full-time job. The MAPS team at Consolidated Planning supports your career goals through a meticulously crafted marketing and business plan customized to you. These efforts also include:
- Identifying your target market and ideal client
- 90-day marketing plan
Efficient and targeted marketing is a means of prospecting. Prospecting = practice growth.
The Advisor Performance Group (APG)
Preparing for client meetings can take a lot of time, sometimes the kind of time you simply don’t have. The Advisor Performance Group at CP is here to collaborate with you on your cases – reviewing data, illustrations, and customizing the approach based on your client’s feedback. Some areas APG will support you include:
- Meeting Agendas
- Meeting Scripts & Narratives
- Potential Client objections
- Insurance Illustrations
- Deliverables for Clients (calculators, simulators, etc.)
- The outcome of a successful meeting
Now, it’s important to note that while you have access to APG, this should be a collaborative process in order for you to continue to learn and grow as an advisor. The more you become comfortable with our planning philosophy the more seamless you can run your client meetings.
The New Business Hub (NBH)
Depending on your business model, client base, and complexity of services, you can find yourself spending far too much time on this non-revenue generating activity…paperwork. And because paperwork is not your unique ability, you may find yourself going back and forth on accurately entering client data.
While we are all human, these mistakes when it comes to paperwork doesn’t just hold up your client…it also holds up to the planning process, case design, implementation, underwriting, and the timeline for which you will be paid.
The New Business Hub at CP solely focuses on onboarding and processing new business paperwork for you and your clients, including life and disability applications and investment solutions. Sounds good, doesn’t it?
But it gets even better.
The NBH gives you time back in your day to focus on your client-advisor relationships. Building on these relationships is what ultimately builds your practice. Not paperwork.
#3 Multiple Revenue Streams
Now let’s talk about revenue.
With a planning philosophy that focuses on your client’s ENTIRE financial outlook, you become their one trusted advisor. You are the experienced professional, not them, and it’s up to you to help them understand the options available to them.
As your client’s one trusted advisor, you provide yourself with multiple revenue streams to your practice. Not just insurance and not just investments but true planning.
While Consolidated Planning’s planning philosophy focuses on protection first, it’s not protection only. Our advisors deliver comprehensive financial planning that can help give clients what they want and need and nothing that they don’t.
Delivering what your clients want and need benefits you in a few ways:
- Diversification of income rather than solely relying on one “product” sale
- Increased income potential with cross-selling
- Enhanced client relationships as your client’s one advisor
- Competitive advantage in positioning yourself as an experienced professional t
Is Now The Right Time For You To Switch Firms?
If you’re ready for more in your practice – now is the time. Being a financial advisor is a hard career and your time should be spent building your practice at the right firm for you.
If you’re still unsure what the best firm for you looks like, as yourself these questions:
- What do I value most in my practice?
- How do I want my clients to be treated?
- What kind of financial advice/planning aligns with my goals?
For those who want a thriving practice that prioritizes people, talk with the team at Consolidated Planning to learn about the support you’ll receive in transitioning your practice.
2023-162435 Exp. 10/2025
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